Digital Marketing
Paid search, paid social, programmatic and lifecycle marketing, managed against your cost per acquisition instead of your click-through rate.
Paid search that buys intent, not impressions
Search is where demand announces itself. Our job is to capture the queries that indicate a ready buyer, filter out the ones that waste budget, and land those visitors on a page built for the exact thing they searched for.
We restructure accounts around match-type discipline, negative keyword hygiene and conversion values that reflect real revenue — so smart bidding optimises toward money rather than form fills.
- Google Ads, Microsoft Ads and Performance Max management
- Search term mining and aggressive negative keyword work
- Offline conversion imports so bidding learns from closed deals
- Landing page and ad copy testing on a documented cadence
- Competitor and auction-insight monitoring
Paid social built for regulated categories
Meta, TikTok and LinkedIn all have category-specific advertising rules, and insurance, finance, legal and healthcare sit right in the middle of them. We write creative that performs and still clears review.
Audience strategy runs on first-party signals and modelled lookalikes rather than the interest targeting that has been quietly deprecated across the industry.
- Meta, Instagram, TikTok, LinkedIn, YouTube and Pinterest
- Category-compliant creative and disclosure placement
- Conversions API and server-side event forwarding
- Creative production cadence with monthly refresh
- Exclusion audiences so you stop paying to reach existing customers
Programmatic, native and remarketing
Display works when it is used for the job it is good at: staying present with people who have already signalled interest, and reaching in-market audiences at a cost that upper-funnel activity can justify.
We buy through programmatic and native platforms with placement transparency, brand-safety controls and frequency caps that stop the same person seeing your ad forty times a week.
- Programmatic display, native, audio and connected TV
- Site and CRM remarketing with sensible frequency capping
- Domain-level exclusion lists and brand-safety controls
- Geo-fencing and service-area targeting for local businesses
- Incrementality testing rather than last-click credit grabbing
Email, SMS and lifecycle marketing
Acquisition is expensive. The cheapest revenue in most businesses is the second sale, the reinstated lapse and the referral — and all three are lifecycle problems.
We build sequences that respect the rules: verified opt-in, honest subject lines, a working unsubscribe honoured within ten business days, and message frequency that does not train people to ignore you.
- Welcome, nurture, re-engagement and win-back sequences
- CAN-SPAM compliant headers, footers and opt-out handling
- TCPA-compliant SMS opt-in with documented consent
- List hygiene, validation and suppression management
- Deliverability monitoring: SPF, DKIM, DMARC and reputation
What you actually receive
Every engagement is scoped in writing before work starts, with named deliverables and a delivery date attached to each one.
Channel plan and forecast
A written plan showing recommended channels, budget split, expected volume and target cost per acquisition, before any money is spent.
Tracking architecture
GA4, Google Tag Manager, server-side tagging, offline conversion imports and CRM field mapping, documented so anyone can audit it.
Creative production
Ad copy, static and video creative, and landing page variants produced on a monthly cadence rather than set-and-forget.
Live dashboard
Spend, leads, cost per lead, cost per sale and ROAS by channel and campaign, refreshed daily and open to your whole team.
Monthly working session
A conversation about decisions and trade-offs with the strategist who owns your account — not a slide deck read aloud.
Compliance review
Disclosure placement, claim substantiation and category-rule review before campaigns go live, and again whenever creative changes.
Questions about digital marketing
Always. Google Ads, Microsoft Ads, Meta Business Manager, GA4 and your tag manager stay in your name with us added as users. If the engagement ends, you keep the accounts, the history and the audiences.
Most clients pay a flat monthly retainer based on scope and channel count, starting at $3,500 plus media spend. We avoid percentage-of-spend fees because they reward us for spending more rather than for spending well.
Search campaigns usually show directional data in two to three weeks and reliable cost-per-acquisition numbers in six to eight. Paid social and programmatic take longer because they need creative iterations. We will tell you at the outset which milestones to expect and when.
Frequently. Some clients use us for strategy and analytics while their team executes; others hand over specific channels. We are comfortable being a specialist extension rather than a full replacement.
Yes — ad copy, static design, short-form video editing and landing page copy are included in the retainer. Full video shoots and original photography are quoted separately.
Ready to turn traffic into booked revenue?
Tell us your target cost per acquisition and the states you sell in. We will come back with a channel plan, a volume forecast and a pilot budget — usually within two business days.