Practical writing on lead generation, compliance, search and conversion — from the people who run the campaigns, not a content farm.
Consent language buried under a submit button is not consent. Here is what a defensible consent record actually contains — and the six questions to ask any lead vendor before the first invoice.
Read articleMap pack ranking comes down to proximity, prominence and relevance. Two of those you can influence — and most local businesses are leaving both on the table.
Read articleThe highest-converting page in a regulated category is rarely the one that hides the fine print. It is the one that earns enough trust that the fine print stops being scary.
Read articleCalls are not simply better than forms. They are a different operating model with different staffing, different economics and a different failure mode. Here is how to pick.
Read articleWe send a short monthly note covering regulatory changes that affect lead buyers, notable search updates and one thing we tested that worked. Unsubscribe in one click; we honour every opt-out immediately.
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